We believe in designing quality interiors
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ABOUT THE PROJECT
Bukket is a brand that gave us the opportunity to be fully involved—from naming to final print materials and defining the marketing direction.
The client’s main wish was to create a happy brand—one that inspires joy and evokes a sense of friendship. Guided by these aspirations, we embarked on a journey of discovery, shaping an idea into a complete brand identity that continues to express these values.
Naming and Branding
From a psychological perspective, we aimed for a name that is easy to remember, both visually and phonetically. The primary target audience is the younger generation, with a focus on playful shapes and bold colors to capture their attention.
The brand name is inspired by the French word “bouquet,” which translates to “buchet” in Romanian, meaning flower arrangement. To make the name memorable and infuse a subtle Japanese influence, we replaced the “ch” with a double “k.”
E-commerce Web Design
The web design process also included photographing and editing the visuals. As the website serves as an online store, it was essential to balance visual aesthetics with flawless functionality to ensure a seamless user experience.
The branding materials include flyers, promotional cards and strategies, stickers, and custom designs for flower envelopes and greeting cards.
Photography and Social Content
We led the creative direction and crafted the social content, ensuring every post reflected the brand’s essence. For photography, we highlighted the natural freshness and beauty of the flowers and arrangements, capturing their textures, colors, and life.
These visuals were paired with custom in-house graphics, creating a cohesive and engaging brand story that resonates with the audience and brings the floral experience to life online.
