We believe in designing quality interiors
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ABOUT THE PROJECT
‘LOULOU’ is a coffee brand with French and Arabic roots. We collaborated with the clients to create a simple yet memorable brand identity for both the coffee shop and its products.
Naming & Brand Design
The name ‘Loulou’ was chosen for its dual meaning — ‘darling’ in French and ‘pearl’ in Arabic — reflecting the brand’s cultural richness and charm.
The colors were selected to tell a story: the deep, warm tones of coffee beans evoke comfort and richness, while the soft pastel blue whispers of the calm, expansive sea, creating a serene and inviting atmosphere that draws people in.
Packaging
For the packaging, we aimed for a bold yet simple design that immediately captures attention. The goal was to create visual impact while keeping the focus on what truly matters — the richness and depth of the coffee’s flavor, letting the product itself take center stage.
Strategic Market Direction
Every design choice was carefully guided by the strategic market direction. The brand was crafted to resonate with a younger, expressive generation, while also appealing to a niche audience that appreciates creativity and innovative, emerging brands.
